At HeyAdvisor, we help financial advisors connect with their clients by providing high-quality visually appealing digital content. Whether you are sending content by email or posting to social media platforms, it’s key that your content is engaging. Not only will this help you attract the right type of clients, it will also help you add value to your current client relationships. Here are the top 10 elements you need to keep in mind for content engagement. 1. Relevance to Your Audience The easiest way to get your audience to engage with your content is to provide relevant content they are actually interested in. In order to do this, you first need to know who your audience is. Ask yourself, “what age or stage in life is the majority of your audience?” For example, if your audience is in their 30s, they are most likely starting families or purchasing their first home. Posting content relevant to these topics will help driveContinue reading
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